Collette Encourages Advisors to Capitalize on Growing Demand for African Safaris

Collette is encouraging travel advisors to consider African safaris as an opportunity to meet demand for immersive, experience-driven vacations.

The tour operator says safari travel remains one of the most aspirational trips for many travellers, but the complexity of planning, including long-haul flights, regional transportation and choosing the right parks and reserves, can make the process daunting.

Collette says its guided safari itineraries are designed to simplify those logistics, allowing advisors to focus on matching clients with the right experience.

“An African safari is one of those rare journeys that truly changes you and benefits from having experts on the ground,” said Jaclyn Leibl-Cote, President and CEO of Collette.

“It’s not just about seeing wildlife — it’s about experiencing it in a way that’s seamless, immersive, and deeply meaningful. That’s where expert guidance makes all the difference.”

The company's safari collection includes itineraries across several African destinations, featuring wildlife viewing opportunities, including the Big Five, along with the services of Tour Managers and local guides. Collette says the itineraries are designed to balance game drives, accommodations and transportation while handling in-destination logistics.

According to the company, guided safari travel can appeal to both first-time visitors to Africa and experienced travellers seeking premium wildlife experiences.

Collette also noted that safari travel aligns with growing interest in purpose-driven tourism, offering opportunities for travellers to engage with wildlife, natural landscapes and local communities.

The company said it will continue promoting its African safari collection as part of its broader efforts to help travel advisors position guided travel experiences with their clients.

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