Air Canada Vacations has launched its fall/winter brand campaign under the theme ‘Vacation Mood.’
The social media-based campaign is designed to put Canadian travellers at the forefront by inviting them to share their vacation mood on social media with the hashtag #MyVacationMood and tagging @aircanadavacations for a chance to be featured on ACV’s social channels.
The goal is to create a travel community of real people on real vacations, exchanging and sharing unique travel experiences.
Nino Montagnese, VP VAC (Photo Credit: Nino Montagnese, VP VAC)
“We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said Nino Montagnese, Vice President at Air Canada Vacations. “By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.”
The campaign, running now through September 8, includes digital and social media, and out-of-home media placements in key cities across the country, each depicting a series of playful vacation moods and moments.
“When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali, Senior Director of Marketing & E-Commerce at Air Canada Vacations.
The campaign also unveils ACV’s new 2024/2025 Digital Sun Brochure that features a curated collection of travel packages including sun-soaked getaways, and cruises to some of the most beautiful islands. With over 600 options across 60 destinations, including 114 new hotels added -- some exclusive to ACV -- Canadians looking to escape the cold will find the perfect destination to match their travel style and budget.
This year's edition also introduces a brand-new dedicated U.S.A. section, featuring 52 exciting options in the sunshine state of Florida, stunning California, breathtaking Hawai'i, and vibrant Nevada.
Earlier this year, Air Canada Vacations was awarded Best Digital Interactive Brochure for a second consecutive year in the 2024 TravelPulse Canada Readers' Choice Awards, as voted by TravelPulse Canada readers from across the country.
The digital brochure reinforces Air Canada Vacations’ commitment to the environment by allowing travellers to search for hotels and resorts that declare their commitment to one or more ecolabels (endorsed by the Global Sustainable Tourism Council).
Air Canada Vacations offers something for everyone including family-friendly resorts, adults-only options and LGBTQ2+ vacation spots and hotels that proudly welcome everyone under the sun and guarantee an inclusive environment for all.
For those looking to set sail again, the tour operator continues to offer more options to cruise lovers with hundreds of cruises in the lineup. And, with more than 92 Play Collection resorts and 24 Play hotels in the USA, finding the right vacation is a breeze.
More ACV fall highlights:
2024 #ACVDREAMMAKERS ON TOUR
Air Canada Vacations’ annual Dream Makers product launches return this fall, with events from coast-to-coast celebrating the launch of the 2024/2025 collection.
Air Canada Vacations Director of Sales Erminia Gallina at the TravelPulse Canada Readers' Choice Awards. (Photo Credit: TravelPulse Canada)
"Each year, Air Canada Vacations celebrates the upcoming winter season by showcasing our global collections, including the new Sun Collection, to our valued travel partners. This event is not only about presenting our offerings but also about expressing our gratitude for their continued support. Our goal is to help them make their customers' travel dreams a reality," said Erminia Gallina, Director of Sales at Air Canada Vacations.
#ACVDreamMakers events will take place throughout the month of September from 5:00 to 9:00 p.m. Guests can look forward to an exciting evening of cocktails, fabulous prizes, and live entertainment, as well as a presentation from Air Canada Vacations’ senior executives highlighting the 2024/2025 collection.
Tour dates and locations:
September 4, 2024: Vancouver, British Columbia - Marriott Hotel
September 12, 2024: Edmonton, Alberta - Marriott Hotel
September 17, 2024: Halifax, Nova Scotia – Cedar Event Centre
September 19, 2024: Montreal, Quebec – Plaza Volare
September 26, 2024: Toronto, Ontario – Universal Events
SUN: TRAVEL AGENT TOOLKIT
To continue to equip travel professionals with all the resources they need, a Travel Agent Toolkit will be distributed during the #ACVDreamMakers events. It includes relevant information to help you book your customers’ next vacation including a step-by-step guide to using the digital brochure, the most recent winter flight schedule, an overview of available hotels and cruises, as well as promotions and Air Canada Vacations offers.
EARLY BOOKERS CAN SAVE UP TO $400 PER FAMILY
Your clients who book their 2024/2025 winter vacation package to Mexico and the Caribbean at least four months in advance will enjoy significant savings with Air Canada Vacations’ Early Booking Bonus. Families can save $400 (Family of 4 or $100 per person) when booking their 2024/2025 winter holiday through their favourite travel professional.
CAREFLEX & CAREFREE: PASSPORTS TO PEACE OF MIND
You can earn 20% commission and give your clients peace of mind with Air Canada Vacations’ trusted CareFree and CareFlex plans. For $79 (Canada & U.S.) and $99 (Mexico, the Caribbean, Central and South America & Europe) per person, the CareFlex travel protection plan allows travellers to transfer their package, change their departure date, destination or hotel, and cancel with a full refund up to 21 days prior to departure, or cancel with an in-house credit up to 3 days prior to departure. For $79, the CareFree travel protection plan includes free seat selection and a Price Drop Guarantee.
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