Louis Lewis. (Source: Saint Lucia Tourism Authority)
Travel industry veteran Louis Lewis has been named CEO of the Saint Lucia Tourism Authority, effective Oct. 1, 2024. For nine years, Lewis served as CEO and director of tourism for the Saint Lucia Tourist Board before it was rebranded as the St. Lucia Tourism Authority in 2017.
“In his earlier roles, Mr. Lewis strengthened the organization’s brand, increased airlift and boosted demand for Saint Lucia, while also elevating the Saint Lucia Jazz & Arts Festival to international prominence,” the Saint Lucia Tourism Authority board of directors said.
Mostly recently, Lewis held the position of CEO of the Tobago Tourism Agency Limited, where he responsible for marketing initiatives that boosted visitor numbers and “enhanced Tobago’s global reputation,” the board said.
“This position allows me to return to my roots, and I am eager to bring my professional experience, resources and networks to a dynamic team,” Lewis said. “My focus will be on deepening our connection to the tourism trade, enhancing our destination’s appeal and enriching the visitor experience.”
“We are excited to welcome Louis to the helm,” said Thaddeus M. Antoine, chairman of the Saint Lucia Tourism Board. “His extensive experience and proven track record make him the ideal leader for our next phase of tourism development.”
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