Zoetry Brand Is Heading To Greece

Image: The Zoetry brand from the Hyatt Inclusive Collection is coming to Greece. (Tradewind Voyages)
Image: The Zoetry brand from the Hyatt Inclusive Collection is coming to Greece. (Tradewind Voyages)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:59 AM ET, Tue May 16, 2023

Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a management agreement with AF Partners to expand the Inclusive Collection - a global portfolio of distinct, luxury all-inclusive resort brands that is part of World of Hyatt - with the new Zoëtry Halkidiki.

The luxury resort is expected to open in mid-2024. Located in Halkidiki, Greece in the vicinity of Sani, the resort will be perched cliffside offering sweeping views of Mount Olympus and the surrounding Aegean Sea's crystal-clear waters.

Designed for a relaxing and meaningful experience, the luxury resort will feature 105 rooms and suites, including swim-out options. A panoramic lift will provide guests with exclusive access to the beach directly from the resort, providing a unique experience for the brand's guests.

"We are thrilled to announce plans for the thoughtful expansion of the Zoëtry Wellness & Spa Resorts brand into Greece, a market that is ripe with opportunity for the personalized all-inclusive experience the brand is known for," said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt.

"The European market offers incredible potential for the Inclusive Collection portfolio, given the many established and emerging destinations that are well suited for our brands. As we continue to grow our brand footprint across Europe, we are eager to showcase our elevated offerings to new and existing guests, World of Hyatt members, customers, and developers."

Zoëtry Halkidiki's amenities will include a Zoëtry spa, gym, a beachfront pool, two gourmet à la carte restaurants, one buffet and three bars and lounges. As part of the brand's 'Endless Privileges' concept, guests will enjoy amenities including well-appointed accommodations, no check-in or check-out times, gourmet cuisine, unlimited top-shelf spirits, 24-hour concierge, cultural enrichment activities, and more.

"As Greece's tourism industry rebounds, we are seeing increased demand for all-inclusive resort experiences both from guests and from developers who understand the appeal and opportunities of the Inclusive Collection's brand promise," said Carlos Paredes, director of development, EAME, Inclusive Collection, Hyatt.

"We are pleased by these plans to expand the Zoëtry brand's footprint with AF Partners, an expert in strategic development in the region."

The planned 2024 opening of Zoëtry Halkidiki will bolster the Hyatt's brand presence in Greece, which currently includes Grand Hyatt Athens, Hyatt Regency Thesaloniki, AluaSoul Zakynthos, the recently opened Dreams Corfu Resort & Spa, and Magma Resort Santorini, part of The Unbound Collection by Hyatt.

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