As the wellness travel sector continues its rapid rise—with
market projections reaching $1.3 trillion by 2025—Wellness in Travel & Tourism
(WITT) is planting roots in Canada.
The platform has officially launched its certification and
training programs in Canada, providing Canadian hotels, resorts, and travel
professionals with access to "rigorous" wellness standards and
educational tools.
Founded by a team of wellness and hospitality experts, WITT
says it is the first organization to offer a 100-point wellness certification
for hotels and resorts.
WITT Certified Hotel X Toronto (Photo Credit: WITT)
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Its mission is to help travel providers deliver authentic wellness
experiences through a standardized, measurable framework.
Already gaining momentum across the U.S. with over 100
certified properties, WITT’s expansion into Canada opens the door for domestic
properties to earn the company's "Certified seal."
WITT Certified St. Anne's Spa (Photo Credit: WITT)
“The WITT Certified seal provides hotels and resorts with a
significant advantage in attracting travelers by offering objective and
rigorous audits of their wellness amenities and services,” Robin Ruiz, CEO and
founder of WITT told TravelPulse.
“Think of us as the Michelin Guide for Wellness Travel.”
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WITT Certified Grail Springs Retreat for Wellness (Photo Credit: WITT)
According to its founder, WITT’s certification process is
built around five pillars of wellness: Healthy Eating, Holistic Healing, Nature, Movement, and Local Impact.
These form the foundation not only for hotel evaluations but
also for WITT’s professional training programs—including the newly launched Wellness
Foundations Course (101), now available in Canada.
“Wellness travel is transforming the way people engage with
the world, and this course provides a valuable opportunity to develop the
knowledge and tools to lead with confidence in this dynamic field,” Ruiz told
TravelPulse Canada.
WITT Certified Elora Mill Hotel & Spa. (Photo Credit: Elora Mill Hotel & Spa)
“Through a thoughtful exploration of the WITT core
principles and the Five Pillars of Wellness, participants will gain the
expertise to make a lasting impact in the wellness travel and tourism sector,”
she added.
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WITT certified 124 on Queen Hotel & Spa (Photo Credit: WITT)
Wellness hotels typically report a 20% higher average daily
rate (ADR) than traditional properties, and wellness travellers spend 175% more
on average, according to the Global Wellness Institute.
For Canadian properties seeking to lead in the wellness
space—it’s a hopeful chapter for inspiring stories of healing and well-being
through travel.
This story is part of an ongoing TravelPulse Canada series
exploring the growing world of wellness travel—watch for more features in the
weeks ahead.
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