Langham Hospitality Group (LHG) has launched Brilliant by Langham, a loyalty and experiences platform designed to meet the dynamic and evolving
needs of its guests. Replacing the group’s existing loyalty programmes, Langham Supper Club and 1865 Privilege by Langham, Brilliant is LHG's new sole loyalty programme.
Brilliant is purpose-built to deliver more rewarding, personalized and
captivating journeys across 30 participating hotels under LHG’s renowned brands – The Langham Hotels
& Resorts, Cordis Hotels & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Hotel is also participating.
Signing up for Brilliant is free and all members receive special room rates and discounts at over 100
restaurants. Members also earn status and award points for their stays and use of amenities. The former
determines members’ tier levels while the latter can be redeemed for an expansive range of
accommodation, dining and soon wellness rewards.
Beyond traditional perks, Brilliant additionally allows for the introduction of personalized experiential
offerings, from whimsical excursions and cultural immersions to unforgettable wellness and culinary
delights. Examples* of such offerings include:
- Private cooking lessons and dinners with celebrity chefs
- Behind-the-scenes dance and musical performance encounters
- Nature walks with guided mindfulness sessions
- Off-the-beaten-path tours hosted by local guides
- Traditional crafting workshops with seasoned artisans
- Themed tea parties in picturesque locations
“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and
captivating hospitality encounters, LHG chief executive officer Bob van den Oord said. “By creating a
system that enables us to offer guests immediate benefits, learn more about their preferences, compensate
them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced
our ability to build great memories.”
Members from the closing programmes will have their past
loyalty rewarded with an invitation to join Brilliant at higher starting membership tiers. For more details on membership levels, or to join, visit BrilliantByLangham.com.
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