Hyatt to Purchase All Shares of Playa Hotels & Resorts Through Tender Offer

Image: An aerial view of Sanctuary Cap Cana Adults-Only Resort (Photo Credit: Playa Hotels & Resorts)
Image: An aerial view of Sanctuary Cap Cana Adults-Only Resort (Photo Credit: Playa Hotels & Resorts)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:10 AM ET, Tue February 25, 2025

Hyatt Hotels Corporation has begun a cash tender offer to purchase all outstanding ordinary shares of Playa hotels & Resorts N.V. through an indirect wholly owned subsidiary called HI Holdings Playa B.V. 

The offer will purchase the shares for $13.50 per share in cash. The offer comes in conjunction with the acquisition agreement made on February 9 to purchase Playa Hotels & Resorts. 

Hyatt’s subsidiary currently owns 9.4 percent of Playa’s outstanding shares. The tender offer expires on April 25. 

The original acquisition plan came on February 10 after months of discussion and rumor. Estimated at $2.6 billion, Hyatt’s acquisition of Playa would add over twenty all-inclusive resorts to its growing Inclusive Collection by Hyatt portfolio as well as its World of Hyatt loyalty program. 

“Hyatt has firmly established itself as a leader in the all-inclusive space, a journey that began in 2013 through an investment in Playa Hotels & Resorts that launched the Hyatt Ziva and Hyatt Zilara brands,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt when the acquisition announcement was made.

“We have respected and benefitted from Playa’s operating expertise and outstanding guest experience delivery for years through their ownership and management of eight of our Hyatt Ziva and Hyatt Zilara hotels,” continued Hoplamazian. “This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”

Topics From This Article to Explore

Featured Video

Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Exoticca 101: Navigating the Travel Advisor Portal & Selling WorldwideMonday, August 24, 2026
2:00pm Eastern
Join Exoticca for an in depth look at the Travel Advisor Portal and learn how to make the most of its...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, September 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Exoticca 101: Navigating the Travel Advisor Portal & Selling WorldwideMonday, August 24, 2026
2:00pm Eastern
Join Exoticca for an in depth look at the Travel Advisor Portal and learn how to make the most of its...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, September 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...