Hyatt in Talks to Acquire Playa Hotels & Resorts

Image: The expansive pool area at Hyatt Zilara Riviera Maya. (Photo by Theresa Norton)
Image: The expansive pool area at Hyatt Zilara Riviera Maya. (Photo by Theresa Norton)
Donald Wood
by Donald Wood
Last updated: 8:25 AM ET, Mon December 23, 2024

Playa Hotels & Resorts N.V. announced on Monday that it had executed an exclusivity agreement with Hyatt Hotels Corporation, under which Playa has agreed to negotiate exclusively regarding the potential acquisition of the Playa brand by Hyatt.

The exclusivity agreement will remain in place until the execution of a definitive agreement for such transaction or 11:59 p.m. New York City time on February 3, 2025.

Playa’s Board of Directors has been evaluating opportunities to maximize shareholder value and has engaged with several potential counterparties. Consistent with its fiduciary duties, the Board regularly reviews opportunities to advance the best interests of all Playa shareholders. 

“Our Board and management team regularly review our structure, strategy and opportunities to enhance shareholder value, and we are pleased to enter into exclusive discussions with Hyatt regarding potential strategic options,” Playa Chairman and CEO Bruce D. Wardinski said.

“Hyatt's interest in our company is a testament to the strength of our business and the dedication of our incredible Playa team,” Wardinski continued. “The Playa Board and management team will remain open-minded and continue to act in the best interests of all Playa shareholders.”

There can be no assurance that Playa and Hyatt will enter into a definitive agreement for a potential transaction, and there is no assurance as to the form, terms, or timing of any transaction, even if an agreement is reached between the parties. 

Last week, Playa announced that reservations are officially open for Wyndham Alltra Punta Cana, its newest managed all-inclusive property, for stays beginning April 1, 2025.

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel AdvisorsTuesday, October 20, 2026
2:00pm Eastern
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel Advisors webinar...
Upcoming Webinar
Mexico for the Western Traveler Part 1: 2026Thursday, October 22, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Upcoming Webinar
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Upcoming Webinar
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel AdvisorsTuesday, October 20, 2026
2:00pm Eastern
Discover Alaska with Princess: Expert Insights and Selling Strategies for Travel Advisors webinar...
Upcoming Webinar
Mexico for the Western Traveler Part 1: 2026Thursday, October 22, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Upcoming Webinar
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...