The campaign includes a sweepstakes, which is open from June 15 to July 31. (Source: Hard Rock International)
Hard Rock International unveiled the “All Teams. One Place” global campaign in commemoration of this summer’s 2026 Fifa World Cup competition in partnership with its brand ambassador, soccer sensation Leo Messi.
The campaign comprises a sweepstakes with a grand prize including a meet-and-greet, and 300 other prizes, including stays at Hard Rock Hotels, loyalty program points, Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood, a new Messi Legendary Burger and much more, Hard Rock International said.
“This summer unites fans from around the world in their love for the game and pride for their country,” said Messi. “I’ve always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – helps fans represent their team and watch the matches together.”
The sweepstakes, which is in effect from June 15 to July 31, 2026, is open to fans in the U.S., as well as Argentina, Austria, Canada, Germany, Japan, Ireland, Malaysia, Mexico, the Netherlands, Poland, Spain and the U.K.
In addition to the meet-and-greet with Messi, the grand prize winner will receive roundtrip airfare to South Florida and a two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.
Four runners-up will be granted stays at Hard Rock Hotel & Casino Punta Cana in the Dominican Republic, Hard Rock Hotel Riviera Maya in Mexico, Hard Rock Hotel Los Cabos in Mexico, or Hard Rock Hotel New York.
In other campaign developments, Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood in Florida are debuting one Messi Legendary Suite each, designed in collaboration with Messi and featuring “bespoke memorabilia” and “suite-guided digital experiences,” Hard Rock said.
Guests will receive a range of other perks at the two resorts.
“Seminole Hard Rock Casino has been named an Official Miami World Cup 2026 Host City Supporter, with Seminole Hard Rock Casino Hollywood serving as a premier destination for visitors and residents during the tournament,” Hard Rock Hotel officials said, adding that the property will host a pop-up experience at the FIFA Fan Festival Miami at Bayfront Park from June 13 to July 5.”
“Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer,” said Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming.
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