The name change reflects Royalton’s strength and recognition. (Photo Credit: Blue Diamond Resorts)
Blue Diamond Resorts has changed its name to Royalton Hotels & Resorts due to the success and awareness of its Royal-branded resorts, the company said.
“This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,” said Royalton Hotels & Resorts President Jordi Pelfort.
“As part of the brand realignment, the adults-only brand formerly known as Hideaway at Royalton will now be referred to as Royalton Hideaway, A Resort Within a Resort,” the company said. “Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its all-ages cinematic concept and the strength of the Royalton name.”
The company’s portfolio also includes Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, Mystique by Royalton and Grand Lido Negril.
“With every brand now part of the Royalton family, our identity has never been more unified or more powerful,” Pelfort said.
“Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history.”
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