by Lacey Pfalz
Last updated: 2:15 PM ET, Tue April 22, 2025
Leading travel advisor consortium Travel Leaders Network provided an update on its first-quarter success, celebrating an increase in average booking prices for its lead generation tool and new members.
During the first quarter of the year, TLN added 64 new Affiliate members in the U.S. and six in Canada, representing over $30 million in preferred supplier partner sales. One new Associate (franchise) agency was also added, with approximately $16 million in revenue.
Over 4,000 travel advisors participated in TLN’s virtual training sessions, with 91 advisors reaching the Trusted Travel Advisor designation.
Travel Leaders’ SNAP tool, which is used to book air, car and hotels for non-GDS users, has been utilized heavily during the first quarter, with advisors booking over 7,300 flight tickets, with an average commission of 4.4 percent per ticket.
The Agent Profiler lead generation tool also remains crucial for advisors: the average booking made via a lead rose from $6,500 last year to $10,655 this year.
“Coming off our most successful year ever in 2024, I was eager to see how Travel Leaders would continue to perform in 2025,” said John Lovell, President of Travel Leaders Network. “What the first quarter showed us is that travel advisors continue to book travel, and that agencies are actively seeking out Travel Leaders to make more money.”
“It’s been a busy time over the last several months,” Lovell commented. “The team at Travel Leaders has done a tremendous job of bringing in new members and bringing current members exciting opportunities. We’re not slowing down and are continuing to innovate and make sure our Network is the best home for all types of travel agencies. It’s great to see that 2025 has continued the success of 2024, and we are looking forward to continuing serving our members well in the rest of the year.”
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