Travel Edge Network Campaign Seeks New Generation Of Travel Advisors

Image: (photo courtesy of Travel Edge)
Image: (photo courtesy of Travel Edge)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:45 AM ET, Wed January 10, 2024

Travel Edge Network, a host agency for advisors specializing in luxury/premium travel, has launched a social media campaign and contest to recruit new entrants and showcase the many benefits of a career as a travel professional.

 The Big Ticket will be featured on Instagram, Meta, LinkedIn, Google, TikTok and YouTube with the goal of reaching a wide-ranging audience that is passionate about travel. Viewers will be invited to enter a contest that will award them with a launching pad for a travel career, starting with a fully hosted professional development trip.

Travel Edge recruiting

The Travel Edge 'Big Ticket' campaign. (Photo Credit: Travel Edge)

The winners will also be "brand ambassadors" who will produce content showing consumers like them the behind-the-scenes life and benefits of being part of Venture, a newly launched tiered program designed both for new–to–business advisors and more tenured travel professionals.

Venture is an entry level program aimed at attracting the newest travel advisors who are looking to join a community of elite travel professionals. For those more established, Venture+ offers a more robust training program that is supported by innovative tools along with mentoring opportunities and enhanced training courses in sales, customer service, marketing, and specialist certifications. 

The prizes include the opportunity to participate on one of Travel Edge Network’s Knowledge Trips – hosted trips for travel advisors to provide firsthand experience about the network’s partners and trending and emerging destinations.

Most importantly, all participants will be offered the chance to join Travel Edge Network and gain access to the training, technology, resources, and mentorship needed to launch or elevate their career in travel.

Nadiya Makarenko of Travel Edge Network in Rwanda

Nadiya Makarenko of Travel Edge Network in Rwanda (Photo Credit: Nadiya Makarenko)

“There is no better time than now to consider a career as a travel advisor,” notes Nadiya Makarenko, Senior Vice President of Travel Edge Network. “Through this campaign, we want to both identify and inspire those who are passionate about travel to consider a career path as an independent advisor and to provide them with the tools, resources and training to get started and be successful in a career that offers unlimited growth potential, independence and flexibility to accommodate varied lifestyles.”

To enter, participants need to upload a 60-second video sharing a travel memory and reasons why they would want to be a Travel Edge advisor. This contest is open to residents of US and Canada (excluding Quebec).  Entries are limited to one per person and must be submitted by January 26. Two winners will be announced in early February.  

For more information, click here.  

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