by Natasha Lair
Last updated: 11:25 AM ET, Thu July 31, 2025
TravelBrands is marking a decade of partnership with SickKids Foundation.
The 10th annual SickKids Day, July 31, 2025, coincides with SickKids’ 150th anniversary.
SickKids Day is an annual event where TravelBrands pledges 1% of all sales to SickKids Foundation.
Since launching the initiative, the company has raised more than $2.44 million to support pediatric care and research.
This year, the impact will be amplified through a matching donation from the FDC Foundation, which has joined as a corporate partner to double every dollar raised.
“SickKids Day represents using the power of travel to make a real difference. Every booking on July 31 helps build a healthier future for children and families,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands.
“Over the past 10 years, this partnership has grown into a cause that truly unites our team and our industry.”
Tanious added: “To every travel agent, partner, and supporter – from those who have stood with us since day one, to those just joining our mission today – we offer our deepest, sincerest THANK YOU. Each dollar raised delivers vital support and lights the way to a brighter tomorrow for children and families.”
TravelBrands is also encouraging year-round support through its platform at www.travelbrandsaccess.com, where travel agents can donate Loyalty Rewards Points.
Donations to the 2025 SickKids fundraiser can be made here.
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