Flight Centre Travel Group’s new independent brand Envoyage has held its first major event, the Worldwide 2024 conference, bringing 300 members and partners together in Santiago, Chile.
Envoyage launched in February this year and FCTG says it has been met with enthusiasm from members across the USA, Canada, Australia, New Zealand and, South Africa.
“Envoyage was beautifully showcased throughout Worldwide 2024, bringing our new brand to life in a way that represents the future of our global business, said Global Head of Brand and Marketing Allie Sparr.
“Envoyage has been designed to reflect the entrepreneurialism, endurance and engagement of our membership, partners, and team around the world. Seeing it come to life in Santiago was a joy,” added Sparr.
“Throughout the creation of Envoyage, we took great care in conducting detailed research to inform our direction, and the warm reception it has received has validated that we took the right path. We want to offer our members a brand they can relate to and feel proud to be a part of. I look forward to progressing the growth and development of Envoyage well into the future.”
The brand’s tagline, “For Every Journey,” served as the Worldwide 2024 event theme, emphasizing how advisors at every stage of their entrepreneurial journey can thrive and grow with the company. The group says it recognizes the uniqueness of each member’s experience as a business owner and has designed a travel ecosystem that allows them to customize the support and services they receive from Envoyage.
Envoyage Advisors Shira Freedman, Krista Clark and Paula Perez (L-R)
During the Worldwide 2024 opening address, Danielle Galloway, Global Managing Director of Envoyage, shared the brand values of entrepreneurialism, endurance, and engagement with attendees. She explained that these values are deeply rooted in the experiences of Envoyage members and the nature of the global community the group is actively building.
“It’s been so energizing to connect with our members and partners from around the world in Santiago and to hear how Envoyage has been welcomed with open arms across our membership and the wider industry,” said Galloway.
“Everyone we’ve spoken to is thrilled about our aspirational new brand and cannot wait to get more involved. It confirms that this move could not have come at a better time. Worldwide 2024 has really connected everyone to Envoyage, and we’ve got a lot to look forward to as a global community.”
Envoyage member Julie Smigadis of Travel Our World expressed, "Attending Worldwide 2024 in Santiago, Chile, has significantly contributed to my empowerment and growth as a travel agency business owner. The sessions were highly informative, providing valuable insights into industry trends, marketing strategies, and innovative technologies that I can implement in my business.”
Envoyage says its launch and successful first conference has fortified the groups' relationships with industry partners, laying the groundwork for collaborative and mutually beneficial partnerships.
Scott Cleaver, Commercial Director of platinum sponsor The Travel Corporation, commented on the event's atmosphere: "The energy and the opportunity for engagement at Worldwide 2024 were outstanding. The atmosphere of learning from each other and the supply partners in an honest and open way was really encouraging for the future of Envoyage. We look forward to the energy of Worldwide 2025 and in a destination I'm sure will be just as impressive as Chile. Bring it on!"
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