Continuing its focus on the upscale travel market, Ensemble has announced the launch of its Luxury Certification Program, developed in collaboration with The Travel Institute. The program is designed to equip Ensemble members with the skills and knowledge necessary to excel in selling luxury travel.
The program curriculum covers the following key areas:
· Understanding the Luxury Travel Market: Covering the scope and identifies current trends in luxury travel.
· Luxury Travel Products: Types of luxury travel products and their principal attributes.
· Targeting the Market: Identifying Luxury travellers by type and characteristics.
· Strategies for Finding Luxury Travelers: Effective methods to locate and attract luxury clients.
· Brand and Marketing Planning: How to craft a brand and marketing plan that supports a luxury focus.
· Sales Messaging: Tools to develop compelling sales messages that appeal to luxury travelers.
· Presentation Skills: Effective strategies to present luxury travel products.
Upon completing the nine modules and validation by The Travel Institute, advisors will be eligible to take a final exam. Advisors are also required to submit an experiential checklist validating their work related to luxury travel over the past five years.
Ensemble president Michael Johnson and senior vice president Kristina Boyce. (Photo Credit: Bruce Parkinson)
Successful candidates will earn the title of TTI and Ensemble Certified Luxury Advisor, a mark of distinction that signifies their expertise and dedication to excellence in the luxury travel sector.
"We are thrilled to partner with The Travel Institute to offer this comprehensive Luxury Certification Program," said Jenn Kotacka, Senior Director, Learning & Performance for Ensemble.
“This initiative reflects how Ensemble has elevated its position within the luxury travel sector and its commitment to providing our advisors with the best tools and resources to succeed in the evolving luxury travel market. Our goal is always to empower advisors to deliver unparalleled service and bespoke experiences to their discerning clients."
Beth Butzlaff, Ensemble's Senior Vice President Partner Relations. (Photo Credit: Ensemble Travel Group)
Beth Butzlaff, SVP Partner Relations for Ensemble, says the new certification program exemplifies Ensemble's commitment to growth and excellence in the luxury travel sector.
“Complementing our partnerships with the industry’s top suppliers, we provide our members with unparalleled training and support, enabling them to offer exceptional experiences to their clients. This program not only enhances our advisors' expertise but also reinforces our position as a leader in luxury travel."
Earlier this year, Ensemble expanded its offerings in the luxury travel sector with the announcement of several new partnerships and programs as well as the launch of an exclusive member community for advisors who specialize in luxury travel, Luxe Circles.
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