Ensemble Launches Comprehensive Certification Program

Image: Ensemble in lights. (Photo Credit: Bruce Parkinson)
Image: Ensemble in lights. (Photo Credit: Bruce Parkinson)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:00 AM ET, Thu August 29, 2024

Ensemble has announced the launch of its new Certification Program, designed to enhance the knowledge, skills, and expertise of its members no matter where they are in their career journey. 

Tailored to meet the diverse needs of travel professionals, the certifications span various product verticals, destinations, and travel niches, ensuring that members can deepen their expertise in areas most relevant to their business. Some of the key Specialist Certifications include: 

Cruise Certifications: Covering Iconic, Luxury, River, and Expedition cruises. 

Insurance Specialist: Focusing on the critical aspects of travel insurance. 

Luxury Specialist: Addressing the unique demands and expectations of luxury travellers. 

Celebrations Specialist: Expertise in destination weddings and honeymoons, anniversaries, milestone birthdays and more. 

Regional Certifications: In-depth knowledge of destinations. 

TravelGurus at Ensemble Horizons conference

Alberta-based agency TravelGurus brought a full crew to last year's Ensemble Horizons conference at Paris Las Vegas. (Photo Credit: TravelGurus.ca)

The Certification Program is structured with tiered benefits that cater to members at different levels of expertise—Novice, Expert, and Certified. Benefits of certification include: 

·      Reduced rates and/or Complimentary Access to Ensemble Events: Including Horizons, the annual consortium wide event and Summit for owners and managers. 

·      Priority Hosting for Ensemble Hosted Cruises: Allowing members to showcase their expertise directly to clients. 

Ensemble Horizons conference

Ensemble's Michael Johnson and Kristina Boyce. (Photo Credit: Bruce Parkinson)

“Ensemble’s new Certification Program reflects our ongoing dedication to our members' growth and success,” said Kristina Boyce, SVP of Operations.  

“By offering these specialized certifications, we are equipping our members with the tools they need to excel in today’s competitive travel landscape and reinforcing our commitment to being a trusted partner in their professional development.” 

Earlier this year, Ensemble partnered with The Travel Institute to introduce the Ensemble Luxury Certification Program. This program was designed to equip members with the skills and knowledge necessary to excel in the luxury travel market.

Strategies include how to locate and attract luxury clients, how to craft a brand and marketing plan tailored to luxury specialization, and tools for developing compelling sales messages. 

Ensemble will also launch a Destination Honeymoon and Wedding Specialist program with The Travel Institute this month as part of the launch of its newest member Circles community, Celebrations. 

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