Ensemble is extending its offerings in the luxury travel sector with the announcement of new partnerships and programs. This includes a new preferred partnership with Crystal, a strategic relationship with Tully Luxury Travel, and the launch of its second member community, Luxe Circles.
Ensemble President Michael Johnson says that as consumer preferences change, the consortium is focused on leading the evolution of a more modern definition of luxury that is aimed more at facilitating connections and providing a variety of options for its members and their clients.
"In today's world, redefining luxury is about more than mere opulence; it's about personalization, exclusivity, and authenticity. Modern luxury is not one-size-fits-all, but a tailor-made experience that resonates with individual desires and values,” says Johnson.
“As we update and modernize our understanding of luxury, we are committed to offering choices that go beyond elevating standards but lead to unique, memorable experiences that are as diverse as our members’ clients themselves."
The newly revamped Crystal Symphony. (Photo Credit: Crystal Cruises)
New Preferred Partnership with Crystal
The new partnership with a revitalized Crystal includes an onboard amenity program for Ensemble-member clients, Ensemble-hosted sailings, and access to travel advisor reduced rate voyages. To celebrate the partnership, Crystal is Ensemble’s featured Partner of the Month, which includes training webinars, enhanced marketing initiatives and additional benefits including a contest to win a free trip with Crystal for bookings made in January.
“Ensemble is an ideal partner with a great network of agencies across North America,” said Kim Guimaraes, VP National Accounts, Abercrombie & Kent and Crystal. “We are excited to kick off our relationship being recognized as their ‘Partner of the Month’ and look forward to welcoming Ensemble advisors and clients onboard in the coming months.”
Strategic Partnership with Tully Luxury Travel
Following an extensive search process, Tully Luxury Travel’s commitment to Ensemble as its consortium partner reflects its belief that Ensemble has emerged as a leading travel partner that understands and can accommodate the specific needs of luxury agencies.
“At Tully Luxury Travel, we pride ourselves on offering our clients the very best travel experiences possible. We have always been able to differentiate ourselves in the marketplace with our exceptional service and access via our coveted travel partner relationships,” said Mary Jean Tully, Founder and CEO of Tully Luxury Travel.
“As a member of Ensemble, we look forward to being able to further strengthen those relationships, forge new ones, and by extension be able to offer richer and more memorable luxury travel experiences to our global clientele.”
Ensemble’s membership specific to the luxury/premium market also includes Travel Edge Network, the largest luxury host agency that includes more than 1000 advisors and affiliates.
Launch of Luxe Circle – Community for Luxury-Focused Members
Ensemble launched its Circles communities in 2023 with its first Circles group dedicated to members selling or looking to increase sales in the Adventure sector. The new Luxe Circle will be comprised of a select group of members in the luxury sector along with a group of Rising Stars who are working to grow their business in the luxury category focusing on enrichment, authenticity, and exclusivity with a goal to provide client enrichment.
Plans to expand the Circles communities include a group for advisors specializing in Celebrations including destination weddings and honeymoons, Pride for those who specialize in travel for the LGBTQ+ community and another for Family travel.
The Jamaica Tourist Board's Angella Bennett with Ensemble president Michael Johnson. (Photo Credit: Bruce Parkinson)
Ensemble’s expansion into the luxury space also encompasses an exclusive strategic partnership that was announced in September 2023 with the Jamaica Tourist Board to spotlight the island’s high-end tourism products.
This includes access to exclusive training programs and marketing materials on Jamaica’s various luxury offerings as well as opportunities to participate in curated FAM trips to explore Jamaica’s upscale hotels, attractions, and concierge services.
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