Canadian travellers continue to show strong interest in Ireland and Scotland, and according to Brendan Vacations, demand is being driven by everything from small group travel and ancestry tourism to multi-generational family trips.
Those trends take centre stage in the latest episode of You Came to the Right Place, TravelPulse Canada's podcast hosted by Natasha Lair and Jen Mallia.
Donna Looby, Regional Sales Manager at Brendan Vacations (Photo Credit: Supplied)Joining the show is Donna Looby, Regional Sales Manager at Brendan Vacations, who shares insights into what's driving bookings across the Celtic Isles and where travel advisors can find new opportunities for growth.
Among the trends discussed is the growing demand for small group travel, particularly among experienced travellers looking for a more intimate way to explore a destination.
"Clients are looking for experiences that feel personal and unhurried," Looby said. "They want to live Ireland and Scotland, not just check them off the list."
The conversation also explores the continued rise of ancestry and heritage travel, a segment that resonates strongly with Canadian travellers with Irish and Scottish roots. Looby explains how travellers are increasingly looking to connect with family history and discover the places their ancestors once called home.
For advisors, the episode offers insights into which client segments are most likely to book Ireland and Scotland, including solo travellers, multi-generational families and repeat European travellers seeking deeper, more authentic experiences.
Donna Looby, Regional Sales Manager at Brendan Vacations, joins You Came to the Right Place. (Photo Credit: Supplied)
Looby also discusses what top-performing advisors are doing differently, the resources available through Brendan Vacations, and why firsthand destination knowledge remains one of the most effective sales tools.
And, as always, the episode wraps up with the podcast's Pulse Check rapid-fire segment, where Looby reveals the travel item she never leaves home without, shares her dream travel companion (hint: he's a legendary naturalist), and names the destination that's still at the top of her personal bucket list.
The episode is sponsored by Brendan Vacations and also includes details on current advisor incentives, client savings opportunities and an upcoming Ireland FAM for travel advisors.
Listen now wherever you get your podcasts.
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