Universal Studios Japan to Expand Pokémon Experiences

Image: PHOTO: Universal Studios Japan. (photo by Flickr /  blue_quartz (Flickr /  blue_quartz)
Image: PHOTO: Universal Studios Japan. (photo by Flickr / blue_quartz (Flickr / blue_quartz)
Lacey Pfalz
by Lacey Pfalz
Last updated: 8:50 AM ET, Fri January 23, 2026

Universal Studios Japan announced the theme park will be offering more Pokémon experiences in the near future, with an expanded partnership with The Pokémon Company. 

The theme park is hoping more immersive experiences will bring more travelers to the park, with more details to be released at a later date. 

“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations,” said Chairman and CEO, Universal Destinations & Experiences, Mark Woodbury. “The Pokémon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come.”

Universal Studios Japan, pokemon, anime

Universal Studios Japan is expanding its Pokemon experiences as the brand turns 30. (Photo Credit: Universal Studios Japan)

Universal Studios Japan offers a variety of experiences inspired by anime and entertainment, including its own The Wizarding World of Harry Potter and SUPER NINTENDO WORLD, along with sections inspired by Jurassic Park, New York City, San Francisco and Hollywood. 

“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows,” said Tsunekazu Ishihara, President and CEO, The Pokémon Company. “ As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.”

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Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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