Olympic Gold Medallist Saint Lucien Julien Alfred has been named the island's official Tourism Ambassador by the Saint Lucia Tourism Authority (SLTA).
This monumental partnership with one of Saint Lucia’s most celebrated figures will elevate the island’s global presence and inspire travellers from around the world.
The appointment was commemorated in a ceremony held on September 26th, attended by distinguished guests and dignitaries. As a Saint Lucian native, Julien Alfred captivated the world with her exceptional achievements, most notably winning gold medal in the Women’s 100 meters and silver in the 200 meters at the 2024 Paris Olympics.
Julien Alfred, in her role as the island’s Tourism Ambassador, will be integral to global promotional efforts, engaging in media outreach, marketing campaigns, and special events. She will also collaborate on social media campaigns to showcase the island’s rich culture, natural beauty, and diverse attractions. A key aspect of this partnership is the co-branding of the iconic Saint Lucia logo on Julien’s PUMA competition and warm-up kits, further enhancing the island’s visibility on the global stage.
"With her influence, we aim to attract visitors seeking not just a destination but an inspiring experience that resonates deeply," remarked Tourism Minister Hon. Dr. Ernest Hilaire. "Together, we will create a lasting impact on our tourism sector and inspire the world to discover the beauty of Saint Lucia."
Overwhelmed with pride, Julien Alfred expressed her gratitude "I am truly lost for words and grateful for the opportunity. I can't tell which is the bigger achievement right now- winning the Olympic gold or being an ambassador to my beloved country. However, rest assured that Saint Lucia will always be my first choice wherever I roam."
In recognition of Julien Alfred's incredible achievements, the Government of Saint Lucia has awarded her XCD one million dollars, a 10,720 square-foot plot of land of her choosing, and announced renaming the Millennium Highway to the Julien Alfred Highway. Additionally, a monument will be constructed in her honour, and she will be featured on an official postage stamp as well as a commemorative exercise book with her photos.
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