by Jen Mallia
Last updated: 10:05 AM ET, Thu July 16, 2026
Pursuit Attractions and Hospitality, already a major player in the Canadian Rockies with a global presence in the U.S., Iceland and Costa Rica, has made a move into another tourism hotspot: Victoria. With the acquisition of Eagle Wing Tours, the company is hoping to see continued success in a new destination.
Victoria receives approximately 5 million visitors each year, with many of them taking time to go on whale-watching cruises and wildlife expeditions.
“As one of Canada’s most sought-after destinations, Greater Victoria continues to attract visitors who value authentic, high-quality experiences rooted in nature, culture and community,” said Paul Nursey, Chief Executive Officer, Destination Greater Victoria. “Pursuit’s investment, as an attractions and hospitality leader focused on delivering unforgettable experiences in iconic destinations, speaks to the strength, viability and future business prospects of Greater Victoria. Eagle Wing demonstrates how leadership in sustainability, regenerative tourism and community-based tourism can enhance the visitor experience while driving commercial success.”
Last year, Eagle Wing Tours guided 50,000 visitors and local students on its five vessels on the Salish Sea. Based at Fisherman’s Wharf, the company is known for its conservation-focused interpretation and responsible wildlife viewing practices.
“Eagle Wing has always been about sharing this place in a way that is grounded in respect for the wildlife, the water and the community,” says Brett Soberg, General Manager, Eagle Wing Tours. “Joining Pursuit opens the door to reach more people and grow what we have built, while staying true to what matters most here. We are excited about what joining Pursuit makes possible for our team, our guests and the experience we deliver every day.”
According to a statement from Pursuit, Eagle Wing Tours will continue to operate as it does today, with no immediate changes to its operations, team, leadership or guest experience. “Over time, the business will benefit from access to Pursuit's marketing and commercial capabilities, expanded reach to new audiences and additional resources to support long-term growth,” it states.
Pursuit intends to keep Eagle Wing Tours’ partnerships, including relationships with local Indigenous communities, environmental organizations, researchers, educators and community groups, central to the experience moving forward.
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