by Jen Mallia
Last updated: 12:10 PM ET, Mon July 21, 2025
Keep your eyes peeled for the newest Jamaica Tourist Board (JTB) publication, being released in December. The latest edition of the Jamaica Visitors’ Guide will be distributed at international travel conventions and tourism expos throughout Europe, North America and Asia.
“The Jamaica Visitor’s Guide is a valuable tool for connecting travellers with our destination and for partners looking to reach an engaged audience,” says Kristopher DaCosta, Marketing Manager at the Jamaica Tourist Board. “The strong results from last year show how effective the guide is in driving interest and travel inspiration for Jamaica. We’re excited to build on that success in 2026.”
Within its pages, readers will find what makes Jamaica special, “from breathtaking ocean vistas and soul-stirring reggae beats to tantalizingly elevated culinary offerings, fragrances that range from tropical blooms to mountain coffee, and the unmistakable rhythm of an island’s ebb and flow,” according to a release from the tourist board.
“Our goal this year is to showcase Jamaica in a way that’s not only beautiful but visceral,” says Ewald Fuchs, Senior Sales Director at the Fuchsoto Media Group, which partnered with JTB to create the guide. “Readers will feel the island in every page—its textures, sights, sounds, and so much more—all while offering our partners unmatched exposure to a global audience of readers eager for experiential travel.”
For further updates including exclusive previews and behind-the-scenes content, follow the Jamaica Tourist Board on social media and visit www.visitjamaica.com.
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