Bermuda Tourism Authority Names New CEO

The Bermuda Tourism Authority (BTA) has appointed Jan Hutton to serve as the organization’s chief executive officer, effective July 1, 2026. A respected global tourism leader, Hutton most recently served as chief executive officer of the Australian Tourism Data Warehouse.

Identifying her as a “people-centric transformation leader working at the intersection of destination strategy, AI innovation and sustainable growth,” Hutton’s career spans more than two decades across the Middle East, Africa and Asia Pacific in roles including managing director within Ogilvy Group, director at Nielsen Company and chief marketing officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast and Destination NSW, said BTA officials.

Experience with global corporations such as Salesforce, Barclays, and BHP Group have also shaped her career as a trusted voice for destinations navigating economic uncertainty and evolving consumer behavior.

BTA’s chairman, William “Billy’ Griffith said: “The BTA Board of Directors welcomes Ms. Hutton and looks forward to working with her for the ongoing advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents. Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors.”

He added that Hutton “joins the BTA at a critical time when new significant foundations are being laid in our visitor economy — new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitalize on what's coming.” 

"I'm genuinely honored to be joining the BTA, and I don't take lightly the responsibility that comes with this role,” said Hutton. “Before I do anything else, I'm here to listen. The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I'm coming in with eyes open.”

Acting CEO Erin Wright will resume her role as Chief Operating Officer once Hutton takes up the position.

Griffith said: “On behalf of the Board, I want to sincerely thank Erin for her dedication and leadership during her time as Acting CEO. She has provided critical stability and continuity for the organization during a significant transition period, while ensuring the BTA continued to deliver on its core mandate and strategic priorities.”

He added, “Under her leadership, the organization strengthened key stakeholder relationships, advanced important initiatives, and successfully recruited several senior leaders that will help support the BTA’s next phase of growth and transformation. The Board is deeply grateful for her commitment to the organization, the industry, and Bermuda during an especially demanding time.”

Hutton said: "Bermuda competes in one of the world's most demanding tourism corridors. We have to earn our place every time. I'm here to do that work, alongside the team, our industry partners, and the community who are at the heart of everything we do. This is a shared endeavor, and I'm proud to be part of it."   

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