Emirates and Bahamas Agree to Promote One Another

Image: Aerial view of Nassau and Paradise Island (Photo Credit: Courtesy AdobeStock)
Image: Aerial view of Nassau and Paradise Island (Photo Credit: Courtesy AdobeStock)
Claudette Covey
by Claudette Covey
Last updated: 2:05 PM ET, Tue April 29, 2025

Emirates and the Ministry of Foreign Affairs of The Bahamas will together promote the island country’s tourism and trade industries, thanks to the signing of a Memorandum of Understanding (MoU) during the Arabian Travel Market 2025 in Dubai.

Emirates and The Bahamas will create joint promotional campaigns “in key markets to benefit the airline and boost tourist arrivals into The Bahamas, by showcasing the destination’s appeal to visitors and holiday-makers,” Emirates said.

“The Ministry of Foreign Affairs will support Emirates’ efforts by providing tour operators and travel agents in key target markets across the Emirates network with promotional giveaways, special promotional packages, incentives and marketing spend.”

The MoU appears to be a win-win for both the airline and The Bahamas.

“By joining forces, Emirates hopes to support the Bahamas’ tourism ambitions and to play a role in boosting the nation’s tourism economy,” said Emirates Deputy President and Chief Commercial Officer Adnan Kazim.

“While Emirates serves 14 points in the US and Canada, our partnerships with United and Air Canada will help us to extend our reach, offer connectivity to travelers and eventually support traffic flows into The Bahamas, with their respective services to Nassau via select points in North America.”

Added Tony Joudi, Ambassador of The Bahamas to the United Arab Emirates: “The collaboration exemplifies a shared commitment to enhancing The Bahamas’ global connectivity and tourism appeal, which will significantly contribute to the country’s economic growth and international standing."

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