by Brian Major
Last updated: 7:00 AM ET, Wed October 22, 2025
The Caribbean Tourism Organization (CTO) launched an initiative
to celebrate the theme “Caribbean Cultural Mosaic: Rejuvenating Heritage and
Authenticity.”
Designed to anchor Caribbean Tourism Month in
November, the initiative includes short features from CTO’s member destinations showcasing the traditions, creativity and resilience that make the
Caribbean a global leader in culture-based tourism. The features are collectively
known as “Our Cultural Gem.”
“This Caribbean
Tourism Month, we’re inviting every destination to tell a short, authentic
story about its cultural gem,” said Dona Regis-Prosper, CTO’s secretary-general
and CEO. "Together, these stories will form a vibrant portrait of our shared
identity and the communities who power Caribbean tourism.”
Throughout November, CTO will utilize social media to share a
curated series of two– to three-minute videos or photo stories submitted by
member countries. The resulting “digital mosaic” will amplify regional
visibility for artisans, creatives, cultural practitioners and community
initiatives.
Each destination will focus on a distinctive element of cultural
heritage — traditional crafts, performing arts, culinary traditions, festivals,
heritage sites, creative industries and artists, or community-led cultural
preservation and entrepreneurship.
The initiative supports CTO’s Reimagine Plan 2025–2027, which advances sustainable and regenerative tourism by accelerating development of the
cultural, creative and heritage sectors that drive innovation and local value
creation. It also lays the groundwork for a regional database of cultural and
creative tourism resources.
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