The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Executive Officer, creating history as the organization's first female leader. Berkeley has been serving as the BTA's Interim CEO since June 2022.
"We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization - and Bermuda as a whole -- will benefit greatly from her leadership and expertise," said Wayne Caines, Chairman of the BTA Board.
"As Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so with our support and the support of the island's valuable community."
Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the role of interim CEO in June 2022.
"It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community," said Berkeley.
"Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through. By championing Bermuda's core strengths and engaging with media and trade partners around the world, we have been able to leverage the island's key selling characteristics and reinforce the message that we are open for business."
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