by Sarah Kuta
Last updated: 5:50 PM ET, Mon August 3, 2026
More than 37,000 fans will get to enjoy a free Margaritaville at Sea cruise, thanks to Zac Brown Band.
Brown announced the massive giveaway at the band’s sold-out performance at Boston’s Fenway Park on Sunday. It was his 15th straight sold-out show at the venue, where he already held the records for the most consecutive sellouts and most tickets sold.
“Tonight we’re going to do something that even Jimmy would say is crazy,” Brown said while the band performed “Same Boat.” “I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park.”
The gift, which is valued at more than $40 million, was a personal thank-you from Brown. The cruises may be redeemed on select Margaritaville at Sea sailings over the next year.
Zac Brown Band is in the middle of its Love & Fear U.S. Tour, presented by Margaritaville at Sea. So far, he’s been giving away four cruises aboard the brand’s forthcoming ship Beachcomber per show. The ship, which is slated to debut next year, is home to “Same Boat,” an artist-curated live music venue at sea co-designed by Zac Brown.
“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” says Christopher Ivy, chief executive officer of Margaritaville at Sea. “This was an extraordinary way to thank the fans who have supported him throughout his career, and we're proud to have helped make that incredible vision a once-in-a-lifetime reality."
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