by Sarah Kuta
Last updated: 10:55 AM ET, Wed July 16, 2025
Seabourn is making some changes to its loyalty program.
Starting October 20, the updated Seabourn Club will feature new benefit options, accelerated access to loyalty level status and an upgraded cruise award structure.
“We recognize that guest preferences continue to evolve, and we’ve taken a closer look at how we can better align Seabourn Club with what today’s travelers expect, especially when it comes to faster access to meaningful benefits and enjoying a richer suite of onboard enhancements,” says Mark Tamis, president of Seabourn. “Simple but important items such as complimentary upgraded Wi-Fi and laundry, will now be more attainable for guests who want those perks, making one of the industry’s top loyalty programs even stronger.”
Based on guest feedback, Seabourn is rolling out new benefits, including an upgraded streaming Wi-Fi package beginning at the Silver Member level and complimentary laundry beginning at Gold Member level.
The company is also introducing lower thresholds to achieve Silver, Gold, Platinum, Diamond and Diamond Elite Member levels. For example, a guest can become a Silver Member with 15 points instead of 20. The change will mean automatic Club Member level elevation for 23 percent of current Seabourn guests.
Guests will also now earn Seabourn Club Points for paid upgrades to penthouse and premium suites. Diamond and Diamond Elite special events have been reinstated on every voyage.
Under the new program, guests will also earn a 7-day complimentary Club Award Cruise at 350 Club Days and an additional 14-day Club Award Cruise 110 Club Days later. After 460 Club Days, guests will then earn an additional 7-day Club Award Cruise every 110 Club Days.
Guests who are close to earning a Milestone Award Cruise under the current program will have an opportunity to do so before the updated program takes effect.
From July 15 to October 19, Seabourn will offer a special booking promotion to provide guests with the opportunity to book eligible cruises and receive advance credit for those days prior to their voyage. This allows them to reach their Milestone Cruise Award under the current requirement, which is 140 redeemable sailed days for a seven-day cruise and 250 days for a 14-day cruise.
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