Norwegian Cruise Line (NCL) has launched NCL Connect, described as a “co-branding, marketing solution” that boosts the sales and marketing efforts of the travel partner community.
“As we remain committed to being the easiest cruise line to do business with, and as part of our longstanding Partners First philosophy, we are thrilled to be offering this exciting new platform for our travel partners,” said John Chernesky, SVP of North America Sales.
With NCL Connect, travel partners can instantaneously co-brand digital content experiences. (Photo Credit: Norwegian Cruise Line)
“NCL Connect is another step in the right direction to our commitment, and I look forward to seeing our travel partner community become more engaged with the brand, while simultaneously growing their businesses.”
With NCL Connect, travel partners can instantaneously co-brand digital content experiences, giving clients an immersive look into cruising with Norwegian Cruise Line. Partners can leverage a co-branded website complete with NCL sailings for clients to explore -- while driving leads directly to the travel advisor.
The new product complements NCL's ‘Marketing Headquarters,’ stocked with 800+ ready-to-use or customizable assets such as videos, flyers and more. With NCL Connect, travel advisors can access instant, personalized co-branded content in just one click. The content is easily shareable via social media, email, and other marketing media channels. Additional digital experiences will launch throughout the year on an ongoing basis.
"The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful, and most importantly, make it easy for travel advisors," said Jennifer Raezer, co-founder and CMO of Approach Guides. "NCL is the first contemporary cruise line to deploy our solution, bringing the full weight of its in-house marketing expertise and technology to support the advisor's business. I know advisors are going to love it."
NCL Connect is powered by technology from Approach Guides, a content optimization platform for travel brands focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.
The debut of NCL Connect comes off the heels of Regent Seven Seas Cruises, Norwegian's sister brand, successfully launching Regent Connect last October.
The program received great feedback with travel partners stating that the ease and personalization of the platform has helped build their valued client base while selling the brand's luxury, all-inclusive cruises.
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