AmaWaterways announced its co-founder and current CEO Rudi Schreiner will transition to Chairman of the Board on July 1, with President Catherine Powell stepping into the role of Chief Executive Officer.
Schreiner will continue to support Powell as she takes the helm.
Schreiner, who co-founded the company in 2002 alongside Kristin Karst and the late Jimmy Murphy, has long been considered a trailblazer in river cruising.
“We are so excited about what we have been building — internationally with new markets, new passengers and, frankly, a whole new generation of river cruisers,” said Schreiner.
“I am delighted that we are investing in the kind of leadership Catherine brings to the company. It’s a real inflection point, and I couldn't be prouder.”
Karst will continue as Global Brand Ambassador and remains on the board alongside Schreiner.
Reflecting on the journey the co-founders have shared, Karst said, “Rudi and I poured our hearts into building AmaWaterways — a company shaped by passion, innovation and strong personal connections. As we take this next step forward, we’re thrilled to welcome Catherine as CEO. Her global experience and leadership style reflect the values that have guided us from the beginning.”
Powell, who was appointed President earlier this year, brings with her a background in leadership roles at Disney and Airbnb.
“This is a dynamic moment of both growth and transformation for AmaWaterways and for the river cruising industry writ large,” said Powell.
“Rudi is an icon in the industry, whose pioneering vision has shaped river cruising. From the design of the ships to every detail of the experience on board and on shore, Rudi has touched the lives of all the guests who have sailed with us. I am honored to be taking the mantle from Rudi and steering this incredible company into its next exciting chapter building on his legacy.”
Founded in 2002, AmaWaterways operates 31 custom-designed ships on rivers across Europe, Asia, Africa, and soon, Colombia’s Magdalena River in 2025.
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