Explora Journeys has rolled out a new digital initiative aimed at supporting travel advisors in promoting and selling the luxury ocean travel brand.
According to a press release, the tools are designed to streamline social media marketing and client engagement, reinforcing the company's commitment to its travel trade partners.
The initiative includes complimentary access to a suite of digital marketing tools through a partnership with Rallio, a social media management platform.
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Advisors in Canada, the U.S., the U.K., Ireland, Australia, and Germany will be the first to benefit, with more markets expected to follow.
Through the Rallio platform, travel advisors can access pre-approved content from Explora Journeys, schedule posts in advance, and monitor engagement—all while maintaining the brand’s consistent tone and visual identity.
“Our travel partners are at the heart of our growth strategy,” said Anna Nash, President of Explora Journeys.
“By investing in easy-to-use tools that reflect the same care and precision as our ocean journeys, we are enabling our partners to thrive in today’s luxury travel landscape and capitalize on the potential it presents. Together, we are shaping the future of luxury ocean travel—beautifully, seamlessly, and successfully.”
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The tools also build on the brand’s existing partnership with Approach Guides, which allows advisors to use co-branded landing pages that direct all client inquiries and bookings back to their business.
All resources will be housed within the Explora Journeys Travel Advisor Centre, a centralized hub offering training, support, and marketing content tailored to the luxury sector.
The initiative comes as Explora Journeys continues its fleet expansion, with six luxury ships planned between 2023 and 2028.
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