Cruise Lines International Association (CLIA) has announced that its annual Cruise Week event will take place from September 14-20, 2026.
The agent-focused event brings the industry together to promote cruise vacations and raise awareness of all of the sailing options available to the traveling public.
CLIA encourages travel advisors, cruise lines and industry partners to share their top offers, advice and experiences throughout the week-long event, whether it's in-person at designated Cruise Week events or across consumer press, social media and online platforms.
"Cruise Week gives our industry a collective opportunity to celebrate everything that makes a holiday at sea such a compelling choice. Every year we see agents find creative ways to engage with prospective cruisers, whether that's through in-store activity, events, social media or simply sharing their own knowledge and passion for cruising," Andy Harmer, managing director, CLIA UK & Ireland, said in a statement.
"We're encouraging everyone across the trade to get involved in whatever way works best for them and their business. Even small activities can have a real impact, making the week the perfect opportunity to showcase the diversity, value and appeal of a cruise," Harmer added.
CLIA plans to share more details in the weeks to come.
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