by Sarah Kuta
Last updated: 2:05 PM ET, Mon June 9, 2025
Carnival Cruise Line is launching a new campaign that shines the spotlight on travel advisors.
Called Funnel Faves, the initiative aims to strengthen relationships and create opportunities for business growth for travel advisors.
The company also announced that Janet Wygert has been appointed senior vice president of sales and trade marketing.
"Travel advisors are at the heart of great vacations. They are our best advocates,” says Wygert. “That’s the philosophy my team and I have championed as we’ve built meaningful partnerships with travel advisors over the years. It’s important to us that our travel advisor partners are supported and celebrated, and that’s our guiding principle with this new program.”
To provide enhanced business development support, Carnival is expanding its sales team with additional field sales, strategic partnerships and charters meeting and incentives directors. Funnel Faves will also introduce new engagement programs and opportunities for connection.
To celebrate the launch, the line is offering four new, week-long promotions. Travel advisors will have a chance to win a cruise or a Carnival gift card by sharing a personal anecdote on Wygert’s new Facebook page about what makes Carnival a good business partner and a good choice for clients.
Travel advisors will also have opportunities to win a special lunch from their Carnival business development manager, as well as merchandise. In addition, travel advisors will earn twice the reward points on all new bookings entered in the Loyalty Rocks! travel advisor rewards program.
“Not only are travel advisors at the heart of great vacations, but they truly are at the heart of our sales and trade marketing team’s work,” says Wygert. “This month-long launch of Funnel Faves is a sign of more great things to come."
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