by Sarah Kuta
Last updated: 1:40 PM ET, Mon July 20, 2026
Azamara Cruises is launching a new self-paced training module for travel advisors.
Called “RezA – The Power Behind Confident Booking,” the module represents the latest offering from the Azamara World Academy (AWA).
RezA, which debuted in late 2024, is Azamara's enhanced reservation platform, developed as part of the brand's "Listening, Learning, and Linking" initiative.
The new RezA chapter within Azamara World Academy provides advisors with comprehensive training on the platform's full capabilities, from searching sailings and understanding fare types to creating and managing bookings, processing payments and deposits, coordinating group reservations and special services and maintaining guest profiles for faster, more personalized repeat bookings.
The training also highlights the platform's revenue-generating opportunities, enabling advisors to seamlessly book value-added experiences such as ground transfers, pre- and post-cruise hotel stays and land packages.
In addition, advisors can reserve a range of onboard enhancements directly through RezA, including specialty dining, premium beverage packages, internet access, spa treatments, and shore excursions, allowing them to further elevate their clients' cruise experience while increasing booking value.
“Travel advisors have always been an essential part of Azamara's success, and investing in their growth remains one of our highest priorities,” says Dondra Ritzenthaler, chief executive officer of Azamara Cruises. “When advisors feel confident using our tools, they're able to create more seamless, personalized experiences for their clients while growing their own businesses, and that's a win for everyone.”
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