The American Society of Travel Advisors (ASTA) has announced that its annual river cruising event, the ASTA River Cruise Expo, will take place in Amsterdam, Netherlands, from March 11-15, 2026.
Now in its fifth year, the expo will provide travel advisors with access to tour ships from leading river cruise lines, opportunities to network with industry executives, and the ability to experience firsthand the accommodations and dining onboard participating ships.
Elizabeth Gilbert, bestselling author of Eat, Pray, Love will be the Expo’s keynote speaker. Gilbert’s journey of self-discovery through adventure has resonated with millions worldwide, making her a perfect fit for an event that celebrates the power of travel.
New for next year, ASTA is introducing three levels of registration: General Admission, General Admission Plus+, and VIP Admission. The registration rates range from $999 to $2,399. General Admission Plus+ and VIP Admission will include benefits such as town hall with ASTA President and CEO Zane Kerby, as well as earlier access to select dining and educational sessions, priority booking for post-Expo sailings and more.
“The ASTA River Cruise Expo isn’t just an event—it’s an opportunity to transform your business,” said Zane Kerby, ASTA President and CEO. “There’s no substitute for firsthand experience, no better way to build expertise, and no greater advantage than the relationships you’ll forge here. If you want to stand out in the travel industry and sell these products better than ever before, this is where it happens."
Registration for the Expo is exclusive to ASTA members. Those interested in joining ASTA or checking their membership status can visit www.asta.org/membership or contact [email protected]. Registration for the 2026 ASTA River Cruise Expo can be accessed here.
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