WestJet Expands Loyalty Rewards with eStore

WestJet is partnering with RewardOps to launch its brand new loyalty eStore. The WestJet Rewards Store will allow WestJet Rewards members to use their accrued WestJet Points for things other than travel. 

Items in the eStore include gift cards and merchandise from brands such as Apple, Dyson and KitchenAid.  

Related:  WestJet Rewards Gets an Upgrade

“RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members,” said Steve McClelland, Vice President of Loyalty at WestJet. “This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs. With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”

WestJet overhauled its loyalty program at the end of April, 2025, moving from "WestJet Dollars" to "WestJet Points" and allowing points to be earned on more than just base fares, as had previously been the case. The RewardOps website indicates that the company also works with Aeroplan.

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