BermudAir, Bermuda's flagship airline, has announced the appointment of Leslie Peden to the post of Senior Vice President, Sales & Distribution.
In this newly created role, Peden is responsible for the airline’s travel partner channel strategies and engagement globally, as well as its multi-channel distribution activities.
Prior to joining BermudAir, Peden held senior leadership roles with Virgin Atlantic, Rocky Mountaineer, Royal Caribbean International, and Celestyal among other travel brands.
“We’re very pleased to welcome Leslie to our team,” said Adam Scott, Founder and CEO of BermudAir. “His extensive experience in the industry will be of great benefit to the company, along with his deep knowledge of the travel partners who are so important to a travel brand’s success. We anticipate great results from our sales initiatives under his leadership.”
BermudAir will offer Bermuda flights from Baltimore/Washington International Thurgood Marshall Airport. (Photo courtesy of BermudAir).
Scott indicated that the appointment demonstrates BermudAir's ongoing investment to forge closer partnerships with the travel trade who the company considers to be a vital business channel.
“I’m looking forward to being part of the excellent operations at BermudAir and building on the success they have already achieved in such a short period of time,” said Peden. “The airline is already making its mark and we’re ready to work with our travel partners to generate even more Bermuda business together.”
BermudAir has an active key account program in Bermuda, Canada and the U.S., in conjunction with Discover the World, and works with all travel partners through Sabre, Travelport, Amadeus, TravelSky and Travel Fusion.
BermudAir operates service to destinations in the U.S. East Coast and Canada. Travel agencies interested in establishing relationships with BermudAir can contact them via email on [email protected].
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