As New Distribution Capability (NDC) technology continues to create new retailing opportunities for airlines, Air Canada and Amadeus have expanded their long-standing partnership to include more personalized and tailored offers.
Air Canada will enable access to its full range of NDC-sourced content through the Amadeus Travel Platform by leveraging Altea NDC, Amadeus' IT solution that enables airlines to provide enhanced travel retail experiences. Additionally, the airline's traditionally sourced content (EDIFACT) will be available worldwide to travel sellers and corporations utilizing the Amadeus Travel Platform.
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"Amadeus and Air Canada have a long-standing history of partnering to improve the travel experience and empower travel sellers. We're proud to take this significant next step by offering our NDC content for the first time through a GDS, said Mark Nasr, Air Canada's SVP Products, Marketing & eCommerce.
"Now agencies and travel buyers will have access to our most complete range of content and be well-equipped for the introduction of new products and capabilities. For buyers and travellers, this means their preferred agency, whether a local independent or large travel management provider, will be able to offer a broader range of rich Air Canada content, travel options and services via the Amadeus Travel Platform at the most competitive prices."
As an Amadeus Altea customer for its passenger service system, Air Canada will benefit from a single passenger name record (PNR) for managing the end-to-end passenger experience. Advantages also include increased efficiency and seamless integration of Altea NDC with the Amadeus Travel Platform, enabling travel sellers to efficiently shop, book and manage NDC-sourced travel content.
Over the last decade, Amadeus and Air Canada have worked together to introduce a modern reservation system, new and expanded website and mobile app functionalities, a loyalty shopping and redemption experience, and expanded connectivity to dozens of partner airlines around the world.
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