Tourism Exchange Japan Launches Innovative B2B Sales Platform

Image: Fuji mountain and Pink Sakura Branches at Kawaguchiko Lake, Japan (Photo Credit: Costsaver)
Image: Fuji mountain and Pink Sakura Branches at Kawaguchiko Lake, Japan (Photo Credit: Costsaver)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:10 PM ET, Fri July 17, 2026

Tourism Exchange Japan has announced the launch of Japan Travel Trade Portal (JTTP), an innovative B2B sales platform designed to directly connect international travel professionals with high-quality Japanese accommodations and experiences.

Japan’s lesser-known regional destinations offer travelers the experience of staying in authentic places in lieu of high-volume areas such as Tokyo and Kyoto. However, language, distribution or operational constraints can pose booking challenges, issues the new JTTP platform can overcome.

Connected to four major Connected Booking Systems (CBS) in Japan, the platform provides access to 20,000+ accommodations, with an initial focus on high-demand ryokans in major onsen towns and key sightseeing areas. For more remote regions like Kii Peninsula and Niigata Prefecture—rich in local culture, traditions and unique travel opportunities—this means their most distinctive properties can now be sold globally with ease.

Key features of the platform include:

  • 13% Commission Structure: To maximize profit margins with competitive NET pricing
  • Live Inventory Access: Provides real-time availability and instant booking confirmations
  • Expanding Network: To grow the portfolio of distinctive regional accommodations
  • Multilingual Interface: Available in English, French, Traditional Chinese, Simplified Chinese, and Japanese, with automatic translation makes Japanese-only properties accessible to international agents
  • Direct Invoicing: Provides streamlined billing with suppliers invoicing travel companies directly
  • Special Requirements Support: Includes dietary needs (vegan, vegetarian) and accessibility options
  • End-to-End Platform: Provides complete booking, cancellation, and billing management in one system

Other aspects of the platform include support for dietary needs, assistance with tailored experiences and transparent commission structures.

The platform will progressively expand with activities and experience programs and new regions including Hokuriku, Mt. Fuji area, Nagano, the internationally acclaimed Setouchi region, Kyushu and Okinawa, and other distinctive destinations showcasing Japan's diverse regional character.

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