The Jamaica Tourist Board (JTB) is hosting a free virtual training event for Canadian travel advisors today, Sept. 30, with destination updates, supplier meetings and business-development sessions ahead of the winter season.
The Fall Business Development Academy runs from 12 p.m. to 4 p.m. EDT via Zoom and is open to travel advisors across Canada.
The program will include an on-island destination update from the JTB team, covering resort reopenings, new and updated attractions, hotel developments and public infrastructure.
Advisors will also be able to connect with hotel, airline and tour operator partners through a Suppliers Showcase.
“Canadian travel advisors are looking for practical, relevant ways to work smarter and deepen their destination knowledge,” said Angella Bennett, Regional Director — Canada, Jamaica Tourist Board. “This year’s academy is designed to meet those needs, from the AI training and destination update to the supplier showcase and our video lounge. We encourage advisors across Canada to register, connect with our partners and refresh their Jamaica knowledge before the busy winter season.”
Participating suppliers include Unico Montego Bay, the Hyatt Caribbean Collection — including Secrets, Dreams, Hyatt Ziva and Hyatt Zilara — Sandals and Beaches Resorts, Jamaica Inn, Bahia Principe, Riu Resorts, Footeprints Negril, Princess Resorts, Excellence Oyster Bay, Couples Resorts, Intimate Resorts of Negril, Courtleigh and Jamaica Pegasus Hotels and Royalton Resorts, among others.
Registration is free. Advisors who register but are unable to attend live will have access to a recording for two weeks following the event.
Event Details:
What: Jamaica Fall Business Development Academy When: Wednesday, September 30, 2026 Time: 12:00 p.m. to 4:00 p.m. EDT Where: Live online via Zoom Cost: Free Register: Zoom registration link
Additional event information is available through the Jamaica Tourist Board’s Canadian trade website, The Maple Leaf Room, at www.visitjamaica.com/canada/events.
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