Transat Distribution Canada (TDC), is highlighting the travel professionals in its network of franchised and corporate agencies as part of a Canada-wide marketing campaign.
The first versions of this campaign, highlighting the strength of the human relationship, have been visible on various websites, Google, and YouTube. Over the coming months, TDC says the campaign will continue to evolve, with new visual variations.
"At TDC, our travel professionals are one of our greatest strengths, one of our fundamental assets. That's why we're once again putting the spotlight on them, as we did in 2020, but this time with a brand-new campaign," says Karine Gagnon, TDC General Manager.
Karine Gagnon, directrice générale de TDC (Photo Credit: Karine Gagnon, directrice générale de TDC)
"In recent years, these true professionals have demonstrated, time and again and in a multitude of ways, the importance of their added value, and above all how their customers' experience becomes incomparable when dealing with them," she continues.
"We developed a new creative platform to showcase the travel advisor profession across Canada, highlighting our branded agencies notably Marlin Travel in English Canada and Club Voyages in Quebec. In addition, a different version of the campaign was created for Western Canada. It was produced in collaboration with WestJet Vacations, one of TDC’s preferred partners,” says Marc Pelletier, TDC’s Senior Director, Marketing, Communications and Events.
"Visually, in a few words and borrowing the symbolism of the stars, a visual language widely used in the travel industry, we present our five-star travel professionals: those who share their experiences, who give their advice, who save time and money, who personalize experiences, who are available when the customer needs them, and who, ultimately, offer them peace of mind."
Pelletier adds: “We also want to encourage all industry players to join us in this movement to enhance the value of travel professionals; the whole sector will come out stronger as a result."
ACTA president Wendy Paradis praised the TDC campaign.
"The TDC network is an important player within ACTA, and we are pleased to underscore the importance of this marketing initiative. In an ever-changing travel industry, it's always a good idea to remind travellers of all the extra benefits they can enjoy by booking their next vacation with a travel consultant, and the campaign developed by the TDC network is perfect for this."
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