Canadian travel advisors are seeing steady demand for travel in 2025, according to a recent survey conducted by Nexion Travel Group.
The survey of nearly 80 Nexion-affiliated advisors in Canada revealed that bookings remain strong, with most reporting no noticeable slowdown or increase in cancellations so far this year.
However, advisors noted that recent political tensions between Canada and the United States, along with a weaker Canadian dollar, are influencing travellers’ destination choices. Instead of heading south, clients are opting for domestic trips or international vacations that avoid U.S. entry.
"Clients are cancelling U.S. trips and booking domestic or international vacations instead," the survey found. "Many clients say they are afraid to cross the U.S. border for fear of how they will be treated." Advisors are also seeing a surge in last-minute bookings for European river cruises as travellers seek alternatives to sailing from U.S. cruise ports.
When asked about factors impacting travel decisions, 58 percent of advisors cited geopolitical concerns, followed by economic uncertainty at 47 percent and currency conversion issues at 45 percent. Still, advisors say these concerns haven’t led to a drop in overall business activity.
“We understand from this survey of our Canadian members that there are broader concerns affecting travel,” said Jackie Friedman, President of Nexion Travel Group. “Despite those issues, Nexion travel advisors are still seeing steady demand from their leisure and business clients, who are planning and booking a variety of trips.”
The survey also shed light on travel demographics: nearly half of respondents said most of their clients are aged 46 to 60; 25 percent reported clients aged 61 and older; and about 30 percent serve travellers between 31 and 45 years old.
Friedman emphasized the value travel advisors provide to clients navigating today’s shifting landscape. “We know that people seek out our Nexion travel advisors because of the value they provide,” she said.
“Many of our advisors have been in the business for more than a decade and they have a wealth of knowledge that they put to work for their clients.”
From leisure travel and escorted tours to ocean and river cruises, Friedman said Nexion’s advisors continue to help clients plan “any type of trip”—even in uncertain times.
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