Host Agency Reviews (HAR) is inviting travel advisors to participate in its 2026 Travel Advisor Survey, which is open through June 30.
“Too many conversations about travel advisors happen without travel advisors in the room, said Jenn Myers, HAR’s marketing and partnerships manager. “This survey is one way we can change that.”
“We’re asking advisors directly about their businesses, their challenges, their income, their tool and their outlook so the final report reflects real experience – not assumptions,” she added.
In 2025, almost 4,000 advisors completed the survey. This year, HAR refined the survey to make it clearer, simpler, and more effective – and to enable advisors to more easily share their experiences.
“HAR has always been built around listening to travel advisors and turning what we learn into resources the industry can actually use,” said Steph Lee, founder of Host Agency Reviews.
“Now in its 11th year, this survey is one of the clearest examples of that mission. It helps us move beyond anecdotes and create data advisors, agencies, and partners can use to make smarter decisions.”
Travel advisors who complete the survey will receive a free copy of the report.
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