by Natasha Lair
Last updated: 2:05 PM ET, Mon December 22, 2025
TravelPulse Canada is once again partnering with Travel Weekly and Phocuswright on the Canadian edition of the annual Travel Industry Survey, now in its 37th year.
After a strong response to last year’s inaugural Canadian study, we’re calling on travel advisors, owners, and agency managers across the country to share their insights on the state of the industry.
(Photo Credit: LIGHTFIELD STUDIOS/Adobe)The 20–25 minute survey explores how agencies are adapting to evolving traveller expectations, shifting market dynamics, and new business opportunities.
Your input will help create a clearer picture of how Canada’s advisor community is navigating today’s travel landscape.
“This survey provides valuable insight into how the advisor community continues to evolve—and your participation helps ensure that Canadian perspectives are front and centre,” said Natasha Lair-McKenty, managing editor, TravelPulse Canada.
“We’re proud to support Canadian-specific research that gives advisors a stronger voice in global industry conversations.”
The survey is best completed on a laptop or desktop, though it’s also accessible by mobile device. Please only complete the survey once, even if you receive it through multiple channels.
Findings will be published in January 2026, included in a Phocuswright research report, and presented at industry and sponsor events. Individual responses will remain strictly confidential and reported only in aggregate form.
To thank participants, eight completed entries will be randomly selected to receive one of the following prizes:
- 1 gift card valued at $500
- 2 gift cards valued at $250 each
- 5 gift cards valued at $100 each
This is your chance to make your voice heard and help us shape a more informed understanding of Canada’s travel advisor community.
Take the survey here.
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