Tourism Ireland and TourRadar recently hosted 10 top Canadian travel advisors for a visit to Northern Ireland and the Republic of Ireland, stopping in Belfast, Derry-Londonderry, and Fermanagh, before continuing south throughout Ireland’s Hidden Heartlands and Dublin.
The programme highlighted the island of Ireland’s rich culture and heritage, vibrant food and drink scene, and spectacular natural scenery, giving travel trade valuable insights into the experiences that resonate most strongly with Canadian travellers.
"This TourRadar incentive FAM has provided an invaluable opportunity to build a strong relationship with our partners at TourRadar and showcase the island of Ireland directly to key Canadian travel professionals,” enthused.Lauren Lamonday, Tourism Ireland’s Business Partnership Executive Canada. ”By experiencing the destination first-hand, our partners can better understand the diversity and quality of Ireland’s tourism offering and feel confident recommending Ireland to their clients".
In a statement, Tourism Ireland said that along with its partners, it continues to work closely with the Canadian travel trade to support destination knowledge, build confidence in selling Ireland, and drive future travel across the island.
It provides a range of free sales and marketing resources, including destination training, itinerary inspiration, digital toolkits, trade events, webinars, and access to local partners. In addition, advisors can benefit from on-the-ground support, including assistance with customized site inspections and connections to trusted suppliers across the island, helping advisors sell Ireland with confidence.
For more information on selling Ireland, please visit www.tourismireland.com
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