Geoff Freeman To Take Leadership Role At U.S. Travel Association

Image: Geoff Freeman, U.S. Travel Association (U.S. Travel Assocciation)
Image: Geoff Freeman, U.S. Travel Association (U.S. Travel Assocciation)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:42 AM ET, Tue July 5, 2022

After 17 years with Roger Dow at the helm, the next chapter of the U.S. Travel Association will be led by Geoff Freeman.

Freeman re-joins the U.S. Travel Association after nearly a decade of association leadership -- first as president and CEO of the American Gaming Association and as the current president and CEO of the Consumer Brands Association. He will join U.S. Travel on September 1.

In his previous leadership role at U.S. Travel, Freeman's strategic work led to the industry's signature bipartisan legislative victory establishing the Travel Promotion Act of 2009 and creating Brand USA. Other accomplishments included leading the industry effort behind the creation of TSA PreCheck and establishing the Meetings Mean Business Coalition.

"We are proud to welcome Geoff Freeman back to lead the U.S. Travel Association," said Christine Duffy, National Chair of the U.S. Travel Association and President of Carnival Cruise Line.

"Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programs that opened new pathways for growth in the travel economy. Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of U.S. Travel in its next era."

Freeman said: "I am eager to get to work on behalf of this incredible industry, which has long held a special place for me. There are few industries more essential to the nation's economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel's talented team can continue to raise the bar, and I'm excited to roll up my sleeves and get started."

He added: "I'm proud and honored to succeed Roger Dow, who has been a profound leader and important mentor to me. I give Roger my sincere thanks for all he has done, for me and for the travel industry."

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