Decoding the Travel Advisor Client with Expedia

Expedia recently released research that reveals what factors contribute to clients’ decisions to book with a travel advisor. The global study, conducted by Wakefield Research, included a snapshot of each country surveyed, allowing key differences and similarities to be highlighted. 

Key points in the Canadian results include:

• Special offers are a key deciding factor when Canadians choose a travel advisor, ranking higher than the global average.
• Canadian travellers are more likely to book flight tickets through their travel advisor than the average global traveller.
• Exceptional customer service and strong communication are the primary reasons Canadian travellers remain loyal to their travel advisors.
• 50% of Canadians have stayed with the same travel advisor for five years—compared to 38% globally.

Travellers who had used the services of a travel advisor in the last 18 months were polled for this survey. In Canada, the top two reasons cited for turning to an advisor were expert advice (53%) and time savings (52%).

To learn more about the Expedia Travel Agent Affiliate Program, which helps advisors leverage these insights, see www.expediataap.ca. To register for Expedia rewards, visit www.ExpediaTAAPRewards.ca

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