Eleven boutique Virtuoso agencies formed a marketing pact with Approach Guides, allowing them to use the company’s B2B content optimization platform to bolster and centralize their preferred partner marketing initiatives.
The agencies include All World Travel, Cruises Etc., Gerling Travel, Odyssey Travel, Pique Travel Design, Provident Travel, Q Cruise + Travel, Sanders Travel, Travelex, TRAVELLUSTRE and Wallace Pierson Travel.
The partnership instantly gives the agencies access to co-brandable marketing pages, allowing them to promote preferred partner campaigns—including preferred pricing, multi-supplier promotions, hosted sailings, and invitation-only events—faster and more easily, Approach Guides said.
“With select suppliers, these experiences link seamlessly to co-branded versions of the suppliers’ websites, providing real-time availability, pricing and private lead generation,” the company added.
“This group represents the best of Virtuoso’s independent boutique agencies, and this partnership will make them even better,” said Jennifer Raezer, co-founder and CMO of Approach Guides.
“By coming together around a shared marketing infrastructure, they are combining scale with agility – empowering advisors with technology that converts while delivering meaningful visibility for supplier partners.”
The agencies have already begun to take advantage of the platform in earnest, kicking off preferred supplier campaigns, including, but not limited to, hosted Antarctica expeditions and multi-supplier promotions.
“At the end of the day, our shared success comes down to helping our advisors effectively market and sell the partners they believe in,” said Pique Travel Design Founder Jim Bendt.
“By aligning around Approach Guides technology, we’re giving our advisors a consistent, scalable way to activate supplier campaigns, showcase our added value to clients and drive measurable results,” he added.
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