More Than 100 Direct Travel Advisors & Execs Attended Virtuoso Travel Week

by Bruce Parkinson
Last updated: 6:00 AM ET, Wed September 6, 2023

There was a strong showing of Direct Travel advisors at the recent Virtuoso Travel Week in Las Vegas, with 107 advisors and members of the executive team from across North America attending the event.  

Stephen Smith, Direct Travel's SVP of leisure strategy & marketing. (Photo Credit: Photo: Vision Travel)

“Virtuoso Travel Week is an annual event that allows us to continue to build relationships with the best luxury partners and peers from around the world,” said Stephen Smith, Direct’s senior vice-president of leisure strategy & marketing.

Smith says he was particularly impressed with this year’s spotlight on the impact of AI and the importance of integrating it into the travel planning process.

“We’re very focused on incorporating these advances while maintaining human connection -- which has now become even more critical.”

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