As Travel Appreciation Month gets underway, Collette is putting the spotlight on its advisor partners with a message straight from the top.
In an open letter addressed to the trade, President & CEO Jaclyn Leibl‑Cote reflects on the role advisors play in driving the industry forward:
Dear Travel Advisor,
Travel Appreciation Month gives us the opportunity to reflect on what truly drives this industry, you.
At Collette, we are genuinely obsessed with the success of our partners. Your businesses, your relationships, and your reputations matter deeply to us. Every decision we make — from how we design our tours to how we support you before, during, and after each booking — is made with one goal in mind: helping you succeed. When you win, we win, and that mindset guides everything we do.
For more than 100 years, Collette has been proud to work alongside travel advisors who bring care, expertise, and heart to their clients’ journeys. You know how to listen, how to translate dreams into plans, and how to match the right traveller to the right experience. You bring confidence and clarity to a process that can often feel overwhelming. That impact can’t be overstated.
Jaclyn Leibl-Cote, President & CEO, Collette (Photo Credit: Collette)
We also know that product and service matter. That’s why we’ve built an offering we truly believe is unmatched in the industry — thoughtfully paced itineraries, small‑group experiences that elevate connection, experienced Tour Managers, and dedicated Business Development Managers who know you and your business. This combination of product depth and human support is what allows you to sell with confidence and deliver experiences your clients rave about.
Thank you for your partnership, your trust, and the standards you hold us to every day. We don’t take that lightly. We’re grateful to support your success, proud to stand beside you, and excited to continue shaping the future of travel together.
With sincere appreciation,
Jaclyn
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